An awareness campaign for a project on Social Issues, of which I chose Animal Welfare in South Africa. This project focused on educating the public that their impact is what is making of Birds Of Prey populations decline. I chose Bird Of Prey Centre in Dullstroom to be the local brand associated with the campaign seeing as they are pioneers in this field.
This was a mixed language campaign of English and Afrikaans which is another main language spoken in South Africa. The idea was to use humour seeing as as South Africans we engage with it so well.
